Selling Science as ‘a Girl Thing’

When the EU launched a short viral video to publicise their It’s a Girl Thing! campaign to get more women into science, it all kicked off in the blogosphere and twitterverse. The 45 second promo, which looks like a cross between a cosmetics ad and a girl group music video, begins with a young good-looking […]

Conferences and Events, Issues, Previous Conferences / Events

Research Launch: Representations of Women Scientists in Online Media

[ December 2, 2010; 6:00 pm to 8:00 pm. ] On 2nd December we will be launching the report:

Monitoring the Presence and Representation of Women in Science, Engineering and Technology Occupations in UK Based Online Media

All welcome…

The research was conducted by Heather Mendick (Goldsmiths, University of London) and Marie-Pierre Moreau (University of Bedfordshire) and funded by the UK Resource Centre for Women in SET.

The launch […]

Issues, Previous Conferences / Events

STEM and Equal Opportunities in TV Drama Formats “Don’t think it’s only entertainment” – Report of the MINTiFF Conference, Berlin 6-8th September, 2010

The influence of TV on viewers’ engagement with Science, Technology, Engineering and Maths (STEM) was the focus of a recent conference held in Berlin. The conference was organised by Project MINTiFF, a project funded by the German Federal Ministry of Education and Research and the European Social Fund. The Federal Ministry is concerned about representations […]


Women on Film: Agora

I was one of only a few women studying mathematics at university among hoards of men, so it was perhaps inevitable that I become interested in the history of women and mathematics. I read about Sophie Germain, Emmy Noether and others; these were women who had to challenge the social conventions and expectations of their […]


Computer Engineer Barbie

Due to geek girl mobilisation, Computer Engineer Barbie won the popular vote for the next Barbie in the “I Can Be…” series. She appeared in 2010 and retails at $12.99. Mattel, the company who makes Barbie claims that these “dolls and accessories empower girls to play out different roles and ‘try on’ fabulous careers”. They write […]


Where are the women scientists online?

GEA executive member Heather Mendick and GEA member Marie-Pierre Moreau have been spending a lot of their time looking for women who work in science, engineering and technology online – across websites as diverse as the BBC, YouTube, New Scientist and the Natural History Museum. Their research is funded by the UK Resource Centre for […]